THIS RELEASE MOVED OVER THE PR NEWSWIRE AT 8:15 AM, EST, WEDNESDAY, MARCH 2, 1994
For Immediate Release
Press Contact:
Eric Wee
Apple Computer, Inc.
(408) 862-7797
Publishing Company Commits to Macintosh with PowerPC
CUPERTINO, California--March 2, 1994--Capitalizing on the superior performance of native publishing applications on Apple's Macintosh with PowerPC, Val-Pak Direct Marketing Systems, Inc. of Largo, Florida has decided to upgrade most of its installed base of Macintosh computers to PowerPC technology as soon as it becomes available (Native applications have been recompiled for the PowerPC chip to take full advantage of the speed of PowerPC technology). The company also plans to purchase additional new Macintosh with PowerPC systems to meet the expanding business needs of its high-volume publishing and production facilities in Largo, Florida and Las Vegas, Nevada.
"We've experienced tremendous performance increases in publishing applications such as Adobe Photoshop and Quark Xpress running native on Macintosh with PowerPC," said Jon Harms, vice president of information services at Val-Pak. "Our decision to migrate to Apple's Macintosh systems with PowerPC technology will allow us to expand our business and meet the increasing production demands of our growing operation."
The investment in Val-Pak's production and computer capabilities is consistent with the philosophy of growth and automation of parent company Cox Enterprises Inc. In 1994, Val-Pak will produce 6.4 billion coupons mailed in 340 million envelopes with all design, layout, production and printing done in-house at its two plant locations. Val-Pak, which runs its business mainly on Macintosh computers, has developed a number of customized software innovations such as transmitting four-color proofs electronically to franchised dealerships to expedite the production process.
""We're excited to see companies like Val-Pak adopt our PowerPC technology for performance demanding solutions such as the high- volume, deadline-dependent publishing environment," said George Everhart, vice president and general manager of Apple's Personal Computer Business division. "Customers who run native PowerPC applications on Macintosh with PowerPC will experience significant performance gains which will translate directly into productivity gains."
PowerPC is a family of RISC (Reduced Instruction Set Computing) microprocessors, developed jointly by Apple, IBM and Motorola. The new chip will fuel the next generation of Macintosh computers. The first Macintosh computers based on the PowerPC processor are slated to be introduced in the first half of 1994 and join the Macintosh family of computers in mid-range and high-end systems.
HHeadquartered in Cupertino, Calif., Apple Computer, Inc. (NASDAQ: APPL) develops, manufactures and markets personal computers, server and personal interactive electronic systems for use in business, education, the home, science, engineering and government. A recognized pioneer and innovator in the information industry, Apple does business in more than 120 countries.
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Apple, the Apple logo and Macintosh are registered trademarks of Apple Computer, Inc. PowerPC is a trademark of International Business Machines Corporation, used under license therefrom. Photoshop is a trademark of Adobe Systems Incorporated, which may be registered in certain jurisdictions.. Quark Xpress is a trademark of Quark, Inc.
